About the Company

My Macros+ is one of the top diet-tracking apps on the App Store. For 14 years, we have helped hundreds of thousands of users hit their fitness goals.

We are a rare breed in the tech world: Profitable, bootstrapped, and independent. We have zero VC debt and answer only to our users. We are currently a team of one (the Founder), transitioning into a full-scale business. We have the stability of a legacy product with the agility of a Day 1 startup.

The Role

We are looking for Employee #1. This is not a role for someone who wants to "manage an agency" or sit in meetings all day. This is a role for a Creator-Strategist—someone who can analyze a funnel in the morning and shoot a TikTok in the afternoon.

You will work directly with the Founder to define the brand voice, build the marketing engine from scratch, and drive user acquisition through organic content and strategic growth channels.

What You Will Do

The Main Thing (70% of your time): Content & Community

• Be the "Face & Voice": You will take ownership of our Instagram and launch our presence on TikTok and YouTube Shorts. You must be comfortable on camera, creating educational and entertaining content for the fitness community.
• Full-Stack Content Creation: You don't need a cinema camera, but you do need to be a storyteller. You will script, shoot, and edit mobile-first video content that drives actual app downloads, not just empty views.

The Growth Engine (30% of your time): Strategy & Experiments

• Own the Full Customer Journey: You understand that a viral video is useless if it doesn't lead to a download. You will connect the dots between our content (Social), our store presence (ASO), and our retention (Email) to ensure that every view has the highest chance of becoming a paying subscriber.
• Scale What Works: We move fast, but we value discipline. You will start with a lean testing budget for partnerships, influencer campaigns, and paid acquisition. As you prove positive ROI and unit economics, you will unlock an uncapped budget to scale winning campaigns. We don't burn cash to "learn"; we spend to grow.

Who You Are

• A Fitness Enthusiast: You don't need to be a pro athlete, but you need to know the difference between "Keto" and "Macros." You understand the culture and pain points of tracking food and are comfortable around the "fitness industry".
• A Proven Builder: You have grown a channel, an app, or a community before. You have a portfolio (personal or professional) that demonstrates your ability to capture attention.
• Data-Literate: You don't need to be a data scientist, but you use data to inform your creativity. You define the tracking strategy (what events, pixels, and attribution we need), and the Founder implements the code. You know what CAC, LTV, and Conversion Rate mean, and you optimize for them.
• Scrappy & Autonomous: As Employee #1, there is no handbook. You are excited to build the handbook.

Location & Logistics (Flexible Hybrid)

• The Model: We are a Hybrid team based in the Greater NYC / Hudson Valley area. You will work from home 80-90% of the time, but we value real-life collaboration.
• Collaboration: We meet in-person for deep-work strategy sessions. If you are local (Hudson Valley), we will meet 1-2x/week. If you are NYC-based (or further), we will meet a few days a month.
• Flexibility: The Founder is based in Rhinebeck, NY. We will meet in the Hudson Valley (Poughkeepsie/Beacon/Rhinebeck), or in NYC. While we strongly understand the benefits of working in person, we optimize for high-impact collaboration, not a daily commute.

Benefits & Compensation

• Competitive Base Salary: $80k – $110k (commensurate with experience).
• Performance Bonuses: Quarterly and Annual cash bonuses tied to Revenue Growth (not vanity metrics).
• Health Insurance Stipend: We offer a QSEHRA (tax-free monthly reimbursement) to cover your health insurance premiums.
• 401(k) Retirement Plan: We are building for the long term. You will become eligible for our 401(k) plan after 12 months of tenure.
• Flexible PTO: We focus on output, not hours tracked.

Not a 100% Match?

We're not some big corporation; we're a company going from 1 to 2 people. Your success in this role is what will allow us to hire employees #3, #4, and #5.

Are you an A+ Content Creator but only a B- at data analysis and ASO? Apply anyway. We are looking for an elite creator who is "growth-literate" and hungry to learn the strategy side. We can teach you the metrics; we can't teach you how to understand fitness culture.

If you're a highly motivated person who KNOWS they can crush this job and bring My Macros+ to the next level, apply and tell me why you're the right person for it.

How to Apply

Click the link to submit your application via our short form.

Note: We do not need cover letters. Instead, the form will ask you to upload your resume, share a link to one piece of content you've created, and answer a couple quick questions to show us how you think.